cre8you Online Blog
Social Media knowledge and resources for small business in regional Australia.
“WHAT AM I GOING TO SAY?”
Jakki Goodall - Monday, October 31, 2011
One wall, two ears
Jakki Goodall - Wednesday, October 19, 2011
One of the biggest mistakes that business owners seem to make when starting to use social media is they start to create content that is all about them. They place content onto their wall that is about their business and their products. It just seems like the logical thing, right? Wrong...It's about learning how to listen.
Yep, fundamentally, the most important thing to do is to respond to people on your wall, because it increases the engagement and that is one of the key factors Facebook looks at when they decide what content gets through. So you should respond first and talk about yourself later.
But I know I can hear you saying...”then what the heck should I talk about if I’m not going to be talking about my business and products?” It becomes a chicken or the egg thing!!!
Try this..... go to your wall and ask your customers “just wondering what cool stuff you guys got up to this weekend?” Be careful though it may take a while for people to believe that you really care about the answer. If you have already set yourself up as a faceless business this post won’t help you. Instead you will need to put in a bit more effort. I know it sucks right (when life isn’t about you).
You’ll need to do some research on a couple of key people in your audience. Find the ones that looooooove to chat....then have a one on one interaction with them. Within this conversation again remember....It’s not about you. Get to know something about them and start on conversation around a topic that you would BOTH be interested in....try it and see what results you get. Then let me know...
READ FULL ARTICLEHow to leverage your existing promotional graphics via Facebook
Jakki Goodall - Monday, October 03, 2011
.. and why not....you have already invested the time and money into producing it? This way it keeps both your offline customers and your online fans informed of up coming specials/promotions.. The trick is to make it a conversation not a post. I suggest you look at the products in your promotion and make a suggestion that creates conversation.
Below is an example of text you could use.
EXAMPLE:
"I saw this same bowl in a friend's place <hyperlink friend> the other day and asked her where she got it from, she said Bali and went on to explain how difficult it was to get it back in the country. She almost died when I said we import and stock them in our local store just down the road...... Got me thinking of so many other importing horror stories I have heard of over the years.....would love you to share one.
Remember facebook is not a marketer's platform; facebook is a social Media platform, so make it social: including a friend or fan, transfer the information as a conversation, experience or thought ...and don't sell.
Do you know how to upload your promotional graphics onto your page? READ FULL ARTICLE
Below is an example of text you could use.
EXAMPLE:
"I saw this same bowl in a friend's place <hyperlink friend> the other day and asked her where she got it from, she said Bali and went on to explain how difficult it was to get it back in the country. She almost died when I said we import and stock them in our local store just down the road...... Got me thinking of so many other importing horror stories I have heard of over the years.....would love you to share one.
Remember facebook is not a marketer's platform; facebook is a social Media platform, so make it social: including a friend or fan, transfer the information as a conversation, experience or thought ...and don't sell.
Do you know how to upload your promotional graphics onto your page? READ FULL ARTICLE
Lookers or Leads
Jakki Goodall - Wednesday, March 16, 2011
One of our Bush Business Online participants recently asked “I see business pages popping up all over the place for places like Sunshine Coast & Noosa. I got into a panic and continued creating pages for the different areas my business covers, not wanting to miss out, but it appears there can be hundreds of pages for the same place. I was thinking it would be a marketing strategy for us, as people that want to camp on Fraser Island aren't interested in Teewah or Noosa North Shore. Is there a place for this, multiple pages? I look forward to your comments.”
READ FULL ARTICLE
Social Media Week - what is it Anyway?
Jakki Goodall - Monday, February 07, 2011
When I heard of social media week I got excited. How can you not when it showcases over 500 events in 11 cities with 20,000 attendees all discussing where Social Media has come, where Social Media is going and its power and relevance in our world today.
READ FULL ARTICLE
How Much Cleavage is Acceptable?
Lisa Wain - Thursday, January 27, 2011
When I joined ‘The facebook’ over 4 years ago I took the name literally and immediately added my face to my profile. Since then I have never changed my profile picture. This was not because I was lazy or technically challenged, it actually took a lot of discipline NOT to jump on board the many ‘change your profile pic to support such and such’ campaigns, it was because I wanted to see how long it would be before I really HAD to change my profile picture.
READ FULL ARTICLE
Keeping afloat after the floods
Jakki Goodall - Monday, January 24, 2011
It is always a hard thing to know, as a trainer, if the knowledge that you are sharing with your participants is what they wanted when they signed up for your course or workshop. So it is reassuring when you receive feedback acknowledging that this has been achieved.
READ FULL ARTICLE
The Internet Revolution – Where Is It Taking Us?
Jakki Goodall - Wednesday, November 10, 2010
“Australian business is heading to a technology crunch. Business is evolving and if you can’t keep up, you’ll be left behind ...” Well, no. In reality, Australia’s workforce is rapidly ageing and there are simply not enough young people coming through the business ranks quickly enough. It’s not going to be you that will be left behind by the tech crunch ... it’s going to be your business. It’s this modern digital divide – a new-fashioned generation gap currently demonstrated by the take up of social media - which is posing a threat to business as Australia’s population ages. READ FULL ARTICLE
Yellow pages vs Google.....funny
Jakki Goodall - Monday, October 04, 2010
Lisa and I were reviewing our campaign message "Why are telephone directories like nursing homes?.....because they're insanely expensive and few people under 70 use them and those that do are a little out of it". Apparently it is too hard for some people to work out what we are saying.... so here it is in plain english. Yellow pages vs Google....Google wins! READ FULL ARTICLE
Social Media Revolution
Lisa Wain - Wednesday, June 23, 2010
cre8you is delivering a program that helps small business to get online. This program will introduce you to popular social media sights and show you how you can use these free tools to get your business online. The following YouTube video is a great introduction to why social media is so important to small business. READ FULL ARTICLE
Recent Posts
- “WHAT AM I GOING TO SAY?”
- One wall, two ears
- How to leverage your existing promotional graphics via Facebook
- Lookers or Leads
- We are not your people.
- You're never too old, OR YOUNG, to learn about social media.
- Social Media Week - what is it Anyway?
- ABC Wide Bay Radio Interview - Getting Businesses in the Bush On Line
- How Much Cleavage is Acceptable?
- Keeping afloat after the floods
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marketing bushbusinessonline ROI buyqueensland technology evolution promo Facebook BBO communication YouTube small business graphics baby boomer social media gen y Content
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