Social Media knowledge and resources for small business in regional Australia.
One of the biggest mistakes that business owners seem to make when starting to use social media is they start to create content that is all about them. They place content onto their wall that is about their business and their products. It just seems like the logical thing, right? Wrong...It's about learning how to listen.
Yep, fundamentally, the most important thing to do is to respond to people on your wall, because it increases the engagement and that is one of the key factors Facebook looks at when they decide what content gets through. So you should respond first and talk about yourself later.
But I know I can hear you saying...”then what the heck should I talk about if I’m not going to be talking about my business and products?” It becomes a chicken or the egg thing!!!
Try this..... go to your wall and ask your customers “just wondering what cool stuff you guys got up to this weekend?” Be careful though it may take a while for people to believe that you really care about the answer. If you have already set yourself up as a faceless business this post won’t help you. Instead you will need to put in a bit more effort. I know it sucks right (when life isn’t about you).
You’ll need to do some research on a couple of key people in your audience. Find the ones that looooooove to chat....then have a one on one interaction with them. Within this conversation again remember....It’s not about you. Get to know something about them and start on conversation around a topic that you would BOTH be interested in....try it and see what results you get. Then let me know...
READ FULL ARTICLE“Australian business is heading to a technology crunch. Business is evolving and if you can’t keep up, you’ll be left behind ...” Well, no. In reality, Australia’s workforce is rapidly ageing and there are simply not enough young people coming through the business ranks quickly enough. It’s not going to be you that will be left behind by the tech crunch ... it’s going to be your business. It’s this modern digital divide – a new-fashioned generation gap currently demonstrated by the take up of social media - which is posing a threat to business as Australia’s population ages. READ FULL ARTICLE
Lisa and I were reviewing our campaign message "Why are telephone directories like nursing homes?.....because they're insanely expensive and few people under 70 use them and those that do are a little out of it". Apparently it is too hard for some people to work out what we are saying.... so here it is in plain english. Yellow pages vs Google....Google wins! READ FULL ARTICLE
cre8you is delivering a program that helps small business to get online. This program will introduce you to popular social media sights and show you how you can use these free tools to get your business online. The following YouTube video is a great introduction to why social media is so important to small business. READ FULL ARTICLE
Here is another great YouTube video by Socialnomics highlighting the great return on investment that can be gained by using social media in your business. cre8you's Bush Business Online Program will take you through some basic steps on how to get started so be sure to check it out.
READ FULL ARTICLE
1
| ||||||||||||||||||||||||||||||||||||||||||
Comments
Post has no comments.