cre8you Online Blog

I think it is about time we explained why we train social media and why our company vision seems a little squeif to online marketing.

Fundamentally we are developing a platform to share knowledge. It is about creating a personal learning environment for individuals to change their lives by reflecting on their own unique life lessons.

Cre8you was originally Lisa’s idea and I was brave enough to jump on the bus and help drive it, not to mention, stay on it through all the turns, bumps and breakdowns.

But what made me take the ride in the first place was Lisa and  my common interest as trainers, and the experience  of training someone something new that could change their lives.

At the time we decided to work fulltime on cre8you we were both living in a rural town of Queensland Australia. It had 2 small grocery stores, 2 pubs and 2 police officers, my husband being one of them and lots of farmers (of which Lisa’s husband was one) and not much else. So finding the resources to develop an online product was going to be friggin hard right from the get go.

So we turned to the internet itself to help us to find the knowledge and resources we needed to get started. This is when we found the power of the web and how it could negate the issue of physical distance to reach experts and industry specialist, through the use of skype, clouds and social media.

The solutions that we created we discovered where needed by so many other small business owners that we spoke to. So when the Small Business Online grant came to our awareness we focused on writing the grant in just 4 days and 3 nights of which we only had a few hours sleep throughout. We knew how important it was for other small business owners to learn how to use these tools.

We also knew it would be the perfect project to test our platform and refine our model.

So, and I want to make this clear, it wasn’t about jumping on a bandwagon and making a quick buck. God knows it has actually cost us money to deliver this program. It was about the core of why we started cre8you which was to connect people who want to learn stuff with people who are passionate about teaching it.

Our training is about practical applications of social media and cloud computing that solve problems in your business and not about creating followings for followings sake. We don’t intend on making it our core business but we do intend on continuing to share what we are learning, both success and failures, and how they apply it small business.

We are not experts or gurus and cringe at the thought of being labelled as one. We don’t think it is possible to be an expert in such an organic and ever changing market. What you know today you may have to relearn tomorrow because things in the industry change overnight.

So if you are looking for a social media expert that will teach you how to get 5000 friends on facebook and 10’s of 1000’s of followers on twitter we are not your people. We don’t train social media broadcasting! It doesn’t sit well within our ethos to broadcast “surface level stuff” to the masses. Instead we train viral marketing that teaches 'say something of value to an audience of interested listeners/customers and solve one or many of their problems'.

We are small business owners who are passionate about using the endless potential of the internet to solve problems both professionally (and eventually) personally....or something close to that anyway.