cre8you Online Blog

One of the biggest mistakes that business owners seem to make when starting to use social media is they start to create content that is all about them. They place content onto their wall that is about their business and their products. It just seems like the logical thing, right? Wrong...It's about learning how to listen.

Yep, fundamentally, the most important thing to do is to respond to people on your wall, because it increases the engagement and that is one of the key factors Facebook looks at when they decide what content gets through. So you should respond first and talk about yourself later.

But I know I can hear you saying...”then what the heck should I talk about if I’m not going to be talking about my business and products?” It becomes a chicken or the egg thing!!!

Try this..... go to your wall and ask your customers “just wondering what cool stuff you guys got up to this weekend?” Be careful though it may take a while for people to believe that you really care about the answer. If you have already set yourself up as a faceless business this post won’t help you. Instead you will need to put in a bit more effort.  I know it sucks right (when life isn’t about you).

You’ll need to do some research on a couple of key people in your audience. Find the ones that looooooove to chat....then have a one on one interaction with them. Within this conversation again remember....It’s not about you. Get to know something about them and start on conversation around a topic that you would BOTH be interested in....try it and see what results you get. Then let me know...